Archive for Nike Plus

Nike Plus Lunar Hyperworkout +

Posted in Uncategorized with tags , , , , , , , , on August 8, 2012 by kellizink

Nike has dun done it again.

First it was the Nike+ FuelBand- a wristband that tracks your steps, movement and calories.

Now they’ve added another member to the Nike+ Training Family- The Nike Lunar Hyperworkout+.

These shoes contain sensors in the base of the shoe that track how fast, high, hard and often you workout. Plus they’ve teamed up with some of the world’s top athletes like; Shawn Johnson, Larry Fitzgerald, and Rafael Nadal.

Last night Nike’s team gathered a small group of ladies in the Nike Plus Fuel House in Lincoln Park for some education and demonstration of the new technology.

The presentations are all pretty interesting and makes you realize how much work goes into the new innovation.

Then we all woke up and did mental backflips when we were told we not only got to try out the new Ice colored Fuelbands and Lunar kicks…but we also got to take them home.

No need to bedazzle that black band- the Ice is here.

Nike sure knows how to make a gal feel special. Love the Lunar Hyperworkout’s colors.

They explained how easy the technology is to use- you basically pop the chip out of the box and place it under the sole inside the shoe, and sync it to your i phone like you would sync up a blue tooth device.

Then they had a few girls demo how the shoe tracks things like a vertical jump, jumping rope and a “fast feet” drill. It works.

Me and Mel feeling confident about the workout they were about to put us thru- well…Mel was…seeing as she just won the drill challenge.

We went outside and did the Allison Felix “pack” which was a 10 min workout…every 30 seconds a new drill was introduced and timed out for us. 10 mins may sound like nothing, but these workouts are designed to kick your butt- fast. And it did.

Post workout walking home, proper refreshments in hand.

Check out the new technology for yourself at the Nike Fuel House in Lincoln Park- it’s Free!

Nike Girls

Posted in Uncategorized with tags , , , , , , on June 15, 2012 by kellizink

Sometimes when I’m at Nike events listening to a speaker explain new technology, I zone out and think about how working there must be a dream job. Actually this happens most of the time which is no good because then when I try and use my new device or gear and I have no clue what’s happening.

Last night I caught myself doing this just in time before drifting off to Oregon, and paid attention to some top secret Intel to share with ya’ll about Nike Plus’s new program.

Nike has come out with a new shoe that has censors in it, so your every movement is calculated and logged. This allows you to not only set a goal, but have a number in mind to beat that goal. They have paired this with a series of videos for the i phone of athletes leading you thru their training program. You follow along, then it’s measured by the shoes.

Trust me, I watched the demo and it was kinda mind blowing.

Jeanette Jenkins aka “The Hollywood Trainer” was on hand to talk about how her celeb clients get bored and a tool like this is an amazing motivator for them.

While most of the 30 or so ladies* went into the demo room to try on the new shoes and technology, I waited to meet Jeanette and snap this pic. She oozes swag and was super cool, as was her friend and fellow celeb trainer Michael Myers.

In true Nike style, each girl was led to a locker with our names on them. Each bag contained a sports bra, top and pants. They were neon and awesome.

While I’m normally not a fan of all chick events, since this one was celebrating Title Nine- it reminded me how wack society used to be and that I’m lucky that it’s a no brainer that women are allowed to run whenever they choose.

America! Nike! Just Do It.

 

*a mix of trainers,editors, fitness buffs and taste makers in Chicago.

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